Play hard, stay cool with BuiltCool®
BuiltCool® Technology helps you beat the heat and stay in the zone.
BuiltCool® delivers high-performance cooling technology designed to keep you comfortable and focused, no matter how intense the heat. BuiltCool®’s cutting-edge fabric technology turns water into unstoppable cooling power and is specially designed to activate and deliver refreshing, prolonged cooling whenever you need it. From moisture-wicking baseball caps to breathable headbands and cooling towels, each product is engineered with innovative Aqua E4™ fabric technology that activates with water to provide instant, long-lasting relief. Perfect for running, hiking, fishing, or just enjoying a sunny day outdoors.
BuiltCool® Technology
BuiltCool® cutting-edge fabric technology turns water into unstoppable cooling power for a maximized and prolonged cooling experience.
Activate cooling by immersing your BuiltCool® gear in cool water. Gently wring it out, leaving it damp, then snap it to boost airflow through the fabric. Apply to the body for instant cooling relief. When it starts to dry, just re-soak, wring, snap - and you're ready to go again!
Aqua E4™
A waterproof/breathable insert between layers.
Pro-Text™
Incorporating touch sensitive applications for the use of your touch screen devices.
UPF 50 Protection
Moisture Wicking
Instant Cool
BuiltCool® can be found at these trusted partners' locations:
Informed Strategy
Our years of industry experience allow for us to make informed decisions rooted in established market trends, industry experience and proven success.
